Esme wins the prestigious role of turning on Shrewdolph
Esme Pleastead, aged 7 turned on the iconic Shrewdolph at Shrewsbury Shopping Centre after beating hundreds shoppers in a social media competition.
The beautiful decoration is a key part of the town’s lights and was turned on straight after the annual lantern parade and light switch on.
The lights were switched on by another lucky local child who won the opportunity by beating 100 other children in a lantern making competition.
The lanterns were made by local children during free workshops at Shrewsbury Shopping’s Darwin Centre last week. The children then carried their lanterns as they walked in the town’s annual traditional lantern parade.
More than 250 people took part in the parade which went from the centre to The Square.
Shrewsbury Shopping Centre Manager Kevin Lockwood said: “We love Christmas here at the centre and look forward each year to hosting the workshops, taking part in the parade and then turning on our wonderful Shrewdolph. Thanks to everyone involved, Christmas has started in style here in Shrewsbury.”